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JV zwischen Molson Coors Canada und HEXO

Letzter Beitrag

tom

(@tom)

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Beigetreten: Vor 8 Jahren

Beiträge: 3878

Themenstarter 4. Oktober 2018 22:37

Cannabis-Getränke-Joint-Venture zwischen Molson Coors Canada und HEXO

Molson Coors Brewing Co. will Cannabis-infundierte Getränke in Kanada entwickeln

Die Brauerei in Denver sagte, dass ihre kanadische Einheit, Molson Coors Canada, mit dem kanadischen Cannabisproduzenten The Hydropothecary Corporation (HEXO) eine Partnerschaft eingeht, um die Entwicklung von alkoholfreien, Cannabis-getränkten Getränken für den kanadischen Markt zu verfolgen Legalisierung."

"Kanada beschreitet neue Wege im Cannabissektor und als eines der führenden Getränkeunternehmen des Landes hat Molson Coors Canada die einmalige Gelegenheit, an diesem aufregenden und schnell wachsenden Verbrauchersegment teilzunehmen"

sagt Frederic Landtmeters, President und CEO von Molson Coors Kanada, in einer Erklärung.

Molson Coors Canada wird eine Mehrheitsbeteiligung von 57,5 Prozent an dem Joint-Standalone-Venture haben, und HEXO wird den Rest kontrollieren.

Das Joint Venture, Truss, wird vom ehemaligen Vorstand von Molson Coors, Brett Vye, in der Rolle des Chief Executive Officer geführt. Vye wird an den Verwaltungsrat von Truss berichten, der aus drei von MCC ernannten Mitgliedern und zwei von HEXO ernannten Mitgliedern besteht.

About Molson Coors Canada

Molson Coors Canada is the Canadian business unit of Molson Coors Brewing Company. Headquartered in Toronto, Ontario, MCC is North America’s oldest brewer and Canada’s second largest brewer by volume, selling approximately one-third of the total Canadian beer market in 2017. Its portfolio consists of leading brands in all major product and price segments, including global priority brands Belgian Moon, Coors Banquet, and Coors Light, regional champion Molson Canadian, and other key owned brands, including Creemore Springs, Granville Island, Molson Dry, Molson Export, Old Style Pilsner, and Rickard’s, and strategic distribution partnerships, including those with Heineken. MCC also includes partnership arrangements related to the distribution of beer in Ontario, Brewers’ Retail Inc., and in the Western provinces, Brewers’ Distributor Ltd.

About HEXO

HEXO creates and distributes innovative, easy-to-use and easy-to-understand products to serve the Canadian cannabis market. One of the country’s lowest-cost producers, HEXO is rapidly increasing its production capacity in the lead up to the adult-use cannabis market. The Company currently operates with over 300,000 sq. ft. of production capacity with construction on another 1,000,000 sq. ft. expansion set to be complete by year-end. HEXO will serve the adult-use market under the HEXO brand, while continuing to serve its medical cannabis clients through the well-known Hydropothecary brand.

Originalmeldung CNBC

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